Anastasia Beverly Hills
Performance & Retail Marketing Coordinator UK
London, London, United Kingdom - Temporary
The Performance & Retail Marketing Coordinator UK/IRL, is a critical team member for the accelerated international growth of Anastasia Beverly Hills. This person will report to the Senior Marketing Manager EMEA + UK, will be involved in all omnichannel retail marketing to support business growth across multiple players – Boots, Look Fantastic, Cult Beauty, Beauty Bay, Space NK, Harrods, Selfridges, Sephora, and any new expansion within the EMEA region.
The right candidate has proven solid omnichannel retail marketing experience, with a very well-practiced digital marketing and performance marketing/paid media/retail media background in UK/IRL.
Creates and cultivates relationships with retail marketing partners (Retailers and Pure Players) to ensure maximum exposure and advocacy for the brand.
The right candidate has a proven track record of balancing individual accountability with strong cross-functional partnerships. They will be a strategic, innovative, collaborative team member who is customer-centric and results-oriented. They must possess an analytical mindset, have superior communication skills, strong negotiation skills, and be adept at problem-solving quickly and creatively.
This individual will work in close collaboration with the Senior Marketing Manager EMEA + UK, being responsible for building retail marketing plans for all UK/IRL retailers, implementing and tracking performance (investment versus ROAS/ROMI). Has a solid understanding of the paid media, retail media landscape, and their specific metrics/KPIs.
Retailer Partnerships and Planning
Requirements:
The right candidate has proven solid omnichannel retail marketing experience, with a very well-practiced digital marketing and performance marketing/paid media/retail media background in UK/IRL.
Creates and cultivates relationships with retail marketing partners (Retailers and Pure Players) to ensure maximum exposure and advocacy for the brand.
The right candidate has a proven track record of balancing individual accountability with strong cross-functional partnerships. They will be a strategic, innovative, collaborative team member who is customer-centric and results-oriented. They must possess an analytical mindset, have superior communication skills, strong negotiation skills, and be adept at problem-solving quickly and creatively.
This individual will work in close collaboration with the Senior Marketing Manager EMEA + UK, being responsible for building retail marketing plans for all UK/IRL retailers, implementing and tracking performance (investment versus ROAS/ROMI). Has a solid understanding of the paid media, retail media landscape, and their specific metrics/KPIs.
Retailer Partnerships and Planning
- Foster retailer partnerships and strong ways of working, adapting to each retailer’s specificity
- Plans seasonal requests for strategic UK retailers, respecting the retailer’s internal calendar
- Lead retailer marketing meetings and gather insights
- Collaborate with senior leaders and cross-functional teams for retailer need
- Develops customized retailer marketing plans for launches and always–on campaigns, while keeping a good organization and structure for all documents
- Track marketing/sampling/GWP budgets and spend levels for each retailer, submit accruals monthly, and deliver analysis on spend versus return
- Builds bespoke action plans, maximizing the brand’s resources and identifying retailers' best opportunities
- Updates quarterly brand rooms based on performance provided by the retailers to drive conversion
- Monitor rates & reviews and drives Rates & Reviews Campaigns for Newness and Core
- Regularly checks stores where ABH has a fixture, discussing with the retailer, and leads improvements
- Responsible for VM & Event projects (concept, brief, execution, and performance track)
- Define with Sr. Marketing Manager and oversee the paid media strategy across channels (Google Ads, Meta, TikTok, Display, Affiliates, etc.)
- Manage media budgets to maximize ROI, ROAS, and CAC efficiency
- Plan, launch, and optimize paid campaigns across multiple platforms
- Continuously test creatives, audiences, bidding strategies, and placements to improve performance
- Track KPIs (e.g., CTR, CPA, ROAS, LTV) and generate insights to inform future campaigns
- Create dashboards and reports for senior stakeholders with actionable recommendations
- Monitor industry trends, competitor activity, and platform updates
- Identify new paid channels, betas, and partnerships to scale customer acquisition and retention
Assets
- Manage and distribute creative assets and toolkits to retailers for new product launch and core refresh (assets, placemat)
- Organize and maintain retailer and distributor social media requests
- Keeps all PDP updated according to ABH standards
- Performs regular retailer websites audit (PDP, pricing, competition)
- Responsible for assets resizing, ad copy, and other mandatory steps for paid media campaigns
- Creates regular retail marketing presentations for regional and global-facing
- Provide any report that will be required by leadership
- Collaborate with the field team and the visual merchandising team
- Effective in-store selling tools that will drive consumer curiosity and help the teams educate on brand pillars and KPIs
- Maintain and update internal retailer marketing calendars
- Track and communicate monthly recurring digital retail tasks
- Updates pricing trackers
- Aid in content shoot briefs with a retail focus
- Handle marketing administrative duties as needed
Requirements:
- Minimum 5 years of Marketing experience. Preferred areas include: Beauty or Color Cosmetics, Retail Omnichannel Marketing, E-commerce Marketing
- Requires a bachelor’s degree in business, marketing, or a related area
- Proficiency in Microsoft Office - PowerPoint, Excel, and Adobe
- Ability to interpret and understand budgets. Must have strong analytical skills
- Ability to define problems, collect data, establish facts, and draw valid conclusions.
- Excellent organizational skills, project management, multi-tasking and proactive attitude
- Strong business acumen
- Team player with a positive attitude that can adapt to changing circumstances
- Excellent written and verbal skills
- Superior customer service skills
- Proven relationship building
- Bias for action – ABH is an entrepreneurial culture of test and learn. Test small, learn/ succeed/fail fast. Take the good, make it great. Learn from the mistakes and don’t make them again.
- Must possess a natural affinity and love for country cultures and nuances. Must embrace diversity, identify regional trends/tastes, and exploit white space opportunities.
- Strong market listening skills, including social media community mining.
- Natural relationship builder – in particular, the art of generating outcomes via Zoom and from a long distance is key.
- Amiable, yet firm personality for negotiation
- Must be able to work well under pressure and thrive in a fast-paced environment
- This is for a temporary assignment
